Thursday, May 19, 2005

The Apprentice TV Show Season 4 to feature changes

Production on the fourth edition of "The Apprentice" is nearly done, and NBC Entertainment President Kevin Reilly said there will be some changes in the rules this time around.
He didn't give specifics about the changes, but did say there had been some discussion about the quality of the cast this season, adding that an "exciting group" was in "The Apprentice 4."
The show returns this fall in its 9 p.m. berth on Thursdays. A version with Martha Stewart will air Wednesdays at 8 p.m.
"It's actually amazing what 'The Apprentice' does every week," Reilly said, "given the handicapped lead-in ['Joey' and 'Will & Grace'] we give it relative to last season."
For example, last Thursday, an episode of "Joey" in the 8:30 p.m. slot averaged just more than 8 million viewers, while "The Apprentice" averaged more than 14 million.
Before the next version launches, though, Donald Trump will have to crown the winner of "Apprentice 3," which he'll do Thursday during a live show from New York University.
For the first time in the reality show's history, Trump will pick a woman to win. It's down to Tana from the "Street Smarts" team and Kendra from the "Book Smarts" team.
Trump said he's leaning toward one of the women, but he'll make the final decision during the hour-long show.
"I'm going to have to see how they react under pressure," he said. "Life is all about pressure."
Last season, the show ended with a three-hour finale. This time around, it's just an hour, he said, with the winner named at the end.
And in another twist, rather than present the choice of a couple jobs within the Trump organization to the winner, the two candidates will learn of the potential jobs before Trump picks a winner.
"I'm going to have them choose which one of them they'd like," Trump said. "That may have an impact on my decision."
Trump declined to disclose the potential jobs, noting he's got 100 companies and positions galore.
"I'm really happy with the season," he said. "I'm really, really looking forward to season four."


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