Monday, May 16, 2005

Apprentice TV show stars help promote Donald Trump

The first two winners of the Donald Trump reality show "The Apprentice" seem to be at least as focused on promoting the show's star as making their way up the corporate ladder, according to a published report.
The May 23 issue of Newsweek, due on newsstands Monday, says first-season winner Bill Rancic and second-season winner Kelly Perdew spend lots of their time doing personal appearances in support of Trump projects. Their responsibilities don't seem to match those touted when the two emerged victorious from the show, whose third winner will be chosen later this week.
"It's a little bit too much to ask someone to be the president of a $800 million building when they haven't had that kind of experience,'' Trump tells Newsweek, referring to the Chicago building job Rancic won in the first season.
The magazine says Rancic makes speeches to real estate brokers and potential buyers talking about his "Apprentice" experience, and shadows a Trump executive in White Plains, N.Y., learning about construction.
"I'm getting a full-time education here," Rancic told Newsweek.
Newsweek says Perdew, who won the job promoting a new Trump-branded bottled water, is distracted by such tasks as making speeches about Trump and the show, filming a Defense Department ad voiced over by Trump, and working on a book about how the military teaches business skills.
Both winners earn $250,000 a year in their Trump positions.
Trump, who the magazine says handpicked the contestants for the show's next season, indicates that both Rancic and Perdew may still become CEOs in his organization "in a period of not too many years."
"They're learning rapidly," he told Newsweek.


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