Wednesday, June 29, 2005

Apprentice TV Show star Trump shows soft side

After more than 30 years in real estate and three seasons of the hit NBC show "The Apprentice," Donald Trump is finally "softening up." That's the word from New York publicist Mari Matone, who says The Donald is donating his time to charity this week to team up with the new All Cleans & Softens laundry detergent to wash clothes for charity. He'll show his softer side by "washing gently-used clothing for The Salvation Army" from the laundry room of one of his most posh properties: Trump Tower on Fifth Avenue in New York City. Trump is pushing Americans across the country to get involved and show their "softer side" by visiting For each person who visits the site and clicks the "Soften Trump" icon, All Cleans & Softens will donate $1 to The Salvation Army. Consumers also have the opportunity to live "Trump-style" with an all-expenses-paid four-day, three-night weekend of comfort in one of his luxurious hotels in New York City, a full day of
pampering at a spa, dinner at award-winning restaurant Jean-Georges, $1,000 worth of comfy clothes, a year's supply of All and the opportunity to meet Trump. To enter the sweepstakes, consumers can look for specially marked bottles of All or visit


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