Thursday, February 22, 2007

You can win with The Apprentice TV Show and GNC

GNC announced today it will appear as a featured sponsor on Donald Trump's prime time television show, "The Apprentice," scheduled to air at 10/9c p.m. March 11 on NBC.
The show follows aspiring business leaders as they compete for the coveted title of "The Apprentice" and a one-year, six-figure salary job offer. GNC will present the candidates with marketing challenges and assist in the final judging.
"This is a fantastic opportunity for GNC to showcase our strong brand and benefit from the broad consumer exposure," said Steven Nelson, senior vice president of marketing at GNC's headquarters in Pittsburgh, who will appear in the March 11 episode. "We're pleased to work with Mr. Trump and the cast of his top-rated show."
To activate the partnership, GNC also announced it will host a $10,000 "The Apprentice" sweepstakes through March 31. During this time, GNC customers can enter to win a $10,000 cash prize by visiting a GNC store or by logging on to
During and immediately following the broadcast, customers can also visit the GNC Web site to download a certificate for a free 28-count bottle of men's or women's multivitamins, redeemable in any of GNC's 4,800 retail stores. The company estimates it will distribute a retail value of one million dollars' worth of free multivitamins nationwide.
About GNC:
GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 4,800 retail locations throughout the United States (including more than 1,000 franchise and 1,200 Rite Aid store-within-a-store locations) and franchise operations in 46 international markets. The company -- which is dedicated to helping consumers Live Well -- also offers products and product information online at
For more information on "The Apprentice," visit


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